Bharti Airtel Ltd.: Going Global
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Case Details:
Case Code : BSTR384
Case Length : 25 Pages
Period : 2007-2010
Pub Date : 2011
Teaching Note : Not Available
Organization : Bharti Airtel Ltd
Industry : Telecom
Countries : Global; Africa; Middle East; Asia
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
COMPANY OVERVIEW
From its humble beginnings in 1976 as a bicycle part manufacturing business, the Bharti Group had transformed itself into a successful business conglomerate with businesses such as telecom, retail, financial services, and food....
EMERGING AS THE MARKET LEADER
By the end of 2001, BAL had 1 million subscribers but was at strategic inflection point. Though the market reflected huge potential with the number of subscribers almost doubling each year...
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COMPETITION
The competition in the Indian telecom market was increasing by the year. In 2007, Vodafone entered India by acquiring Hutch, while players such as Reliance that operated through the CDMA technology, were allowed to offer mobile telecom services using both GSM and CDMA Technology....
GLOBALIZATION INITIATIVES
BAL felt that its extensive experience in India, coupled with its unique business model, would help it tap the opportunity provided by other developing and emerging markets and create value for its customers...
Excerpts cont...
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